-A wonderful review of 2018 Global Tea Academy
HJC as leading company is reinventing a whole tea industry in China. Under the new trend of education, the Global tea fair will focus on the tea academy, further close communication is expected between domestic and overseas tea industries. It is a great opportunity for local companies to get to know more about tea culture, business, and history in other countries, while, a right time for qualified tea entities to enter China, given nowadays the huge potential of the Chinese market and its role in tea production.
IT'S YOUR STORY
Agenda
December 13, 2018 (Frist day)
Theme: Cultural Perspectives on Enlarging Tea Consumption
Lawrence L C ZHANG 張樂翔 (Region: Hongkong)
The Hong Kong University of Science and Technology
Topic: Chayi and Sado: Invention and Tradition in Modern Chinese Tea Practice
Barbara Dufrene (Region: France)
La Nouvelle Presse du Thé
Topic: Promote tea globally through education and well scheduled topical events
Owen Terry (Region: United Kingdom)
Topic: The New Golden Age of Tea
December 14, 2018 (Day 2)
Theme: The breakthrough of new marketing tool in tea
Alexis E. Kaae (Region: Denmark)
Topic: How to turn ethical social responsible practices into a marketing tool.
---“Making a market for virtue in the tea industry”
Renco Verhoef (Region: Holland)
Topic: Our Teatopia: a completely natural tea world
Byunggun Park (Region: South Korea)
International Society on Tea Science
International Teaics School in Jeju
Topic: Why is Teaics necessary to develop tea industry? How Teaics is used in developing tea industry?
December 15, 2018 (Day 3)
Theme: The fusion & innovation of customer’s preferences in leading tea markets
Sharyn Johnston (Region: Australia)
Australian Tea Association
Topic: Trends, Blends and Innovations in tea around the globe
Lauren Pascault (Region: France)
Agence Pour La Valorisation des Produits Agricoles (AVPA)
Topic: Specialty tea in France:
(a) New drinking ways (b) Tea in gastronomy
(c) Brainstorm on opportunities for tea in consumer markets both as a luxury & commodity product.
Jagjeet Singh Kandal (Region: India)
Indian Tea Research Association
Topic: Tea preferences in India & Which tea we make
