top of page

 -A wonderful review of 2018 Global Tea Academy

HJC as leading company is reinventing a whole tea industry in China. Under the new trend of education, the Global tea fair will focus on the tea academy, further close communication is expected between domestic and overseas tea industries. It is a great opportunity for local companies to get to know more about tea culture, business, and history in other countries, while, a right time for qualified tea entities to enter China, given nowadays the huge potential of the Chinese market and its role in tea production.



December 13, 2018 (Frist day)

Theme: Cultural Perspectives on Enlarging Tea Consumption




Lawrence L C ZHANG 張樂翔   (Region: Hongkong)     

The Hong Kong University of Science and Technology

Topic: Chayi and Sado: Invention and Tradition in Modern Chinese Tea Practice  

Barbara Dufrene 芭芭拉 杜福伦.png

Barbara Dufrene   (Region: France)

La Nouvelle Presse du Thé  

Topic: Promote tea globally through education and well scheduled topical events

Owen Terry 欧文 特里.jpg

Owen Terry   (Region: United Kingdom)

International Tea Guild

Topic: The New Golden Age of Tea

December 14, 2018  (Day 2)

Theme: The breakthrough of new marketing tool in tea





Alexis Kaae艾丽克西斯·凯伊.jpg

Alexis E. Kaae   (Region: Denmark)

Danish Tea Association

Topic:  How to turn ethical social responsible practices into a marketing tool.

---“Making a market for virtue in the tea industry”

Reno Verhoef 林贺.jpg

Renco Verhoef   (Region: Holland)

Topic: Our Teatopia: a completely natural tea world


Byunggun Park   (Region: South Korea)

International Society on Tea Science

International Teaics School in Jeju

Topic: Why is Teaics necessary to develop tea industry? How Teaics is used in developing tea industry?

December 15, 2018  (Day 3)

Theme: The fusion & innovation of customer’s preferences in leading tea markets





Sharyn Johnston 夏瑞尔 约翰斯通.png

Sharyn Johnston   (Region: Australia)

Australian Tea Association

Topic: Trends, Blends and Innovations in tea around the globe


Lauren Pascault   (Region: France)

Agence Pour La Valorisation des Produits Agricoles (AVPA)

Topic: Specialty tea in France:

(a) New drinking ways (b) Tea in gastronomy

(c) Brainstorm on opportunities for tea in consumer markets both as a luxury & commodity product.


Jagjeet Singh Kandal   (Region: India)

Indian Tea Research Association

Topic: Tea preferences in India & Which tea we make

bottom of page