-A wonderful review of 2018 Global Tea Academy

HJC as leading company is reinventing a whole tea industry in China. Under the new trend of education, the Global tea fair will focus on the tea academy, further close communication is expected between domestic and overseas tea industries. It is a great opportunity for local companies to get to know more about tea culture, business, and history in other countries, while, a right time for qualified tea entities to enter China, given nowadays the huge potential of the Chinese market and its role in tea production.

IT'S YOUR STORY

Agenda

December 13, 2018 (Frist day)

Theme: Cultural Perspectives on Enlarging Tea Consumption

 

 

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Lawrence L C ZHANG 張樂翔   (Region: Hongkong)     

The Hong Kong University of Science and Technology

Topic: Chayi and Sado: Invention and Tradition in Modern Chinese Tea Practice  

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Barbara Dufrene   (Region: France)

La Nouvelle Presse du Thé  

Topic: Promote tea globally through education and well scheduled topical events

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Owen Terry   (Region: United Kingdom)

International Tea Guild

Topic: The New Golden Age of Tea

December 14, 2018  (Day 2)

Theme: The breakthrough of new marketing tool in tea

 

 

 

 

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Alexis E. Kaae   (Region: Denmark)

Danish Tea Association

Topic:  How to turn ethical social responsible practices into a marketing tool.

---“Making a market for virtue in the tea industry”

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Renco Verhoef   (Region: Holland)

Teazaar.limited

Topic: Our Teatopia: a completely natural tea world

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Byunggun Park   (Region: South Korea)

International Society on Tea Science

International Teaics School in Jeju

Topic: Why is Teaics necessary to develop tea industry? How Teaics is used in developing tea industry?

December 15, 2018  (Day 3)

Theme: The fusion & innovation of customer’s preferences in leading tea markets

 

 

 

 

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Sharyn Johnston   (Region: Australia)

Australian Tea Association

Topic: Trends, Blends and Innovations in tea around the globe

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Lauren Pascault   (Region: France)

Agence Pour La Valorisation des Produits Agricoles (AVPA)

Topic: Specialty tea in France:

(a) New drinking ways (b) Tea in gastronomy

(c) Brainstorm on opportunities for tea in consumer markets both as a luxury & commodity product.

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Jagjeet Singh Kandal   (Region: India)

Indian Tea Research Association

Topic: Tea preferences in India & Which tea we make

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